I’m George, a Software Engineer based in the San Francisco Bay Area. Currently, I serve as the Director of Engineering at Disney Streaming, where I drive product innovation within the Growth and Commerce space. Prior to this, I led teams at Netflix, building notification frameworks and developing innovative experiences across the entire consumer journey. My expertise spans both breadth and depth in data-informed product development, including A/B testing and experimentation.

I enjoy connecting with others to discuss all things product development—feel free to reach out to me on LinkedIn. I’ve had the privilege of speaking at various industry conferences – a few of them are below.

Outside of work, I’m an enthusiastic home cook—capable of making a decent steak and maintaining a 51% success rate with omelets. I’ve saved a few of my recipes for my family and friends.

I’m also an avid backyard gardener, which means we eat a lot of pasta thanks to our surplus of home-grown tomatoes.

On occasion, I subject my family to impromptu karaoke sessions (my wife and kids are the primary audience). I also play the guitar, though my rendition of “Blackbird” is never quite up to my satisfaction—a lifelong work in progress.

Lastly, I’m not a web developer, so this is Just Another WordPress Site